Company-strategies have to set premises. For there is no formula that permits to derive or even compute future success out of past experiences.

Strategy considered as a fundamental decision makes a difference. Not continuation is called for but a preparedness to reinvent oneself and to frame the future.

At that strategy-development and -implementation has to be seen as a communication-process that reaches the whole company.

• Fundamental analysis on a broad empirical basis
• Analysis of market-position in accordance with market-requests
• Realignment of the vision with internal resources and capabilities
• Development of resources and capabilities in order to pursue the strategy by means of proved learning-cycles
• Coherence of the inner and outer perspective
• Transparency, common understanding and orientation on all levels